FINANCIAL SERVICES SECTOR
Advans Ghana Savings and Loans
Year
May 2022 to September 2022
Client
Advans Ghana Savings and Loans
Services
Financial Services Sector
Project
Small Client (SME’s) Market study
DESCRIPTION
I was the team lead for a market research study carried out by Advans Ghana Savings and Loans. The savings and loans company as part of its strategies aimed at increasing its small clients in the MSMEs portfolio. The research therefore sought to help the client understand the opportunities and threats in the market segment, the needs of the target customers, and to evaluate the brand and the overall service delivery as against competition on key metrics
Central Securities Depository (CSD) Ghana
Year
March 2022 to December 2022
Client
Central Securities Depository (CSD) Ghana
Services
Financial Services Sector
Project
Brand Equity Study
DESCRIPTION
I was the team lead for a brand equity study carried out by Central Securities Depository. The depository client identified the need to revise its brand book and to develop a framework for tracking its brand for marketing and communications strategies. The research sought to accomplish these objectives.
Pan African Bank (Project 1)
Year
2017
Client
Pan African Bank
Services
Financial Services Sector
Project
Customer Satisfaction Study
DESCRIPTION
I was the team lead for a customer satisfactory study carried out by Pan African Bank. The bank client identified that increased competition in the banking sector was having ripple effects on customer loyalty and retention. Customer service satisfaction has therefore become an imperative driver for both retention and loyalty. The research therefore sought to help Access Bank obtain insights that will help improve the customer-interfacing experience and help assure retention and customer loyalty for the company going forward.
Pan African Bank (Project 2)
Year
2017
Client
Pan African Bank
Services
Financial Services Sector
Project
Concept Testing
DESCRIPTION
I was the team lead for a concept testing study carried out by Pan African Bank as part of measures to ensure that the Bank continues to gain shares, the bank sought to introduce innovative concepts to help mobilize low-cost deposits. The tested concept was to help the bank with a mobilization target of a minimum of GHC 100 million within a period of three months. Assessment of the concept was by way of qualitative market research and insights fed directly into the development of marketing strategy.
Pan African Bank (Project 3)
Year
2012
Client
Pan African Bank
Services
Financial Services Sector
Project
Management Consulting: Report on Outlook, Opportunities & Threats of The Cedi Depreciation In Ghana
DESCRIPTION
I was the team lead for a study carried out by Pan African Bank on the opportunities and threat of the cedi depreciation in Ghana. The key objectives of the study were to: identify the underlying factors responsible for the rapid depreciation of the Cedi since the beginning of 2012, and forecast the outlook for the Cedi exchange rate in the short-to -medium term (3 years)- considering all possible scenarios. MSR was also required to predict any further measures that the BoG was likely to take, at the time, to stall the free fall of the Cedi and determine their likely implications. Importantly too, MSR was to identify the various opportunities and threats posed by the measures BoG may probably adopt to forestall the cedi depreciation and suggest what UBA Ghana could do to take advantage of the opportunities that may come up, as well as, steps to take to deal with the possible threats.
Government of Ghana owned Bank
Year
2017
Client
Government of Ghana owned Bank
Services
Financial Services Sector
Project
Concept Testing
DESCRIPTION
I was the team lead for a concept testing study carried out by Government of Ghana owned Bank. In tandem with its strategic drive, GCB Bank was seeking to embark on future/digitized branches-branch outlets in targeted locations – that embrace the latest thinking and innovations in branch architecture, branding and use of technology in bank operations. Following proposed ideas from the branch architecture and branding consultants, research was undertaken to obtain bank users’ evaluation of the ideas. The research also included bank users’ evaluation of three in-branch design ideas.