HEALTH SERVICES SECTOR
Marie Stopes Ghana
Year
2022
Client
Marie Stopes Ghana
Services
Health Services Sector
Project
Brand Equity Research – Health Services
DESCRIPTION
I was the team lead for a brand health study carried out for Marie Stopes Ghana. The research obtained consumer insights and data along key metrics including brand awareness, relevance, relationships (emotional and functional connection), strategies to include product trials and usage for the brand’s series among non-user segment of the target clients.
Dannex Ayrton Starwin PLC Ltd. (DAS PLC)
Year
March 2022
Client
Dannex Ayrton Starwin PLC Ltd. (DAS PLC)
Services
Health Services Sector
Project
Brand Equity Research – Health Services.
DESCRIPTION
I was the team lead for a brand equity study carried out for Dannex Ayrton Starwin Limited. The study involved product development, market penetration, market communication and market development to drive uptake of new consumers.
GHAMFIN
Year
August 2022 to March 2023
Client
GHAMFIN
Services
Health Services Sector
Project
Health Market Research
DESCRIPTION
I was the team lead responsible for, research operationalization and execution and research reporting carried out for Ghana Microfinance Institutions Network (GHAMFIN) and CapitalPlus Exchange (CapPlus). The goal of the study was to explore the various opportunities, constraints, and needs faced by private healthcare service providers concerning financial and non-financial needs. Insights from this research provided the sponsors and local financial institutions partner an understanding of the opportunities and prospects of delivering credit and other services to private healthcare service providers to enhance healthcare quality.